lead-forensics

7 Video content types you should know

Video content can be a great addition to your post-click landing page. It’s also a nice way to get more out of your marketing campaign efforts. In fact, it has become increasingly important as customers expect brands and businesses to bo present on Facebook, Instagram, Twitter, and other social platforms. So what types of video content can you use to drive engagement?

Business introduction/Behind-the-scenes

If your company lacks an online presence, one of the best things you can do is give customers direct access to your staff and your product. Take your viewers on an office tour and show them how a product is made, or even broadcast your business’s launch event.

Make sure to invite as many viewers as you can, but remember most live broadcasts can be saved and viewed later. You’ll likely want to keep the video available after it’s finished.

News and trending topics

Current and live events are great not only because they’re fresh but they also give your audience something to share.

Facebook Live and Instagram stories allow people and businesses to share recent information, trending news, and other relevant stories. For example, a live coverage of your cooking show would allow you to engage your viewers by inviting them to participate in a live Q & A activity.

These features could instantly reach millions of viewers in a span of a few seconds.

Ask me anything (AMA)

Depending on your product or service, you may be getting a lot of conceptual questions about innovative ways to use it, what direction the company is heading, and so forth. There’s no better way to address these questions than to do so in a personal and unscripted AMA segment.

If there’s a good turnout, make sure to keep questions and answers moving in relevant and interesting directions. There’s nothing wrong with updating everyone on what you had for breakfast, but addressing service bugs or product feature requests is going to be a lot more beneficial for wider audiences.

How-tos

Whether it’s a soon-to-be-released product or a simple rehash of an existing one that’s getting lots of support requests, there’s no better way to guide customers than thorough how-to videos.

Not only do these show existing clients the best way to use your product or service, it also allows potential customers to see both your product and your customer service philosophy in action. Saving these videos can be invaluable as you continue to get questions on the product or service outlined in these videos — it’s an easy way to build a video reference library for sales and support.

Webinars

Webinars are events held on the internet and are attended by an online audience. They allow for online participation thanks to audio and video feeds.

In addition to video images, presentation slides can be broadcast and run in sync with the rest of the presentation. You can also make use of the screen capture functionality to show your viewers an application or website. Webinars also offer various interactive opportunities such as chat, polls, surveys, and tests,

Live broadcast announcements

Whether on Twitter or Facebook, post live broadcast updates about an upcoming product or service to make your announcement far more interesting and personal than a press release or faceless status update.

Text-based announcements and pre-recorded videos severely limit how you address the “fine print” questions from customers. Think of live broadcasts as a chance to hold your own personal press briefing and address questions after your scripted announcement.
Social media reports that Facebook users spend three times longer watching live broadcasts than pre-recorded video. Combine that with Facebook’s announcement that live videos are more likely to be promoted to the top of news feeds and you’d be crazy not to utilize live broadcasts.

There are a handful of different services to use for live video broadcasting and deciding which one is the best for you can depend on a lot of different variables.

Promotional videos

Use social media to promise a special promotion to anyone who tunes in to a live broadcast. Your promotional videos should portray your business in a positive light and make people want to buy from you.

Many companies use influencers nowadays to attract more people. This is a quick way to gain the attention of potential customers, especially those who are hearing about your product or service for the first time. A familiar face is almost always a quick way to earn someone’s trust.

Remember that promotional videos should be straight to the point and should last no longer than 10 to 15 minutes at most.

Call us with any of your questions and we’ll be happy to assist you in adding value to your business with today’s best live video services.

Published with permission from TechAdvisory.org. Source.
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Adam

Help Desk

Adam was in the Navy before he joined our team in 2015. He is cool under pressure and a calming influence on the help desk. Perhaps this is because, after staring down Somali pirates off the coast of Africa, printer and email problems don’t seem so intimidating! Adam likes to shoot things (not people – thought we should make that clear), play Xbox, and of course, shoot things on Xbox! A husband of fourteen years with two children, he has been all over the world and still calls Central Texas his home. His teammates say, “Adam has an incredible memory when it comes to our clients. He remembers names, Internet settings, applications and printers!”
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Tyler

Projects Team Lead
Tyler cut his technological teeth through four years both in part-time work and in working with one of our telephony partners. Tyler loves working and learning, and has built a larger network at his home than 90% of our clients have in their businesses! He is thoughtful with his own money, preferring to buy a home and drive an old truck rather than pay rent and car payments. His hobbies of woodworking and gardening dovetail nicely with home ownership! He’s been known to play a bit of electric guitar, he enjoys 3D modeling and printing, and drives a gray Mustang GT that he’s modded as completely as his computers! Several of our team were in the wedding party when he got married!
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Aaron Johnstone

Help Desk Manager
With more patience than Job and more experience than most people in IT today, Aaron is the go-to guy for challenging problems. He directs our team both in the maintenance and help-desk functions. Aaron has been in IT for over twenty years and has played nearly every role possible EXCEPT, he reminds us, Sales. We can test almost every system in our client base on Aaron’s home network because it’s extensive and complex. When he isn’t tinkering with computers, he loves to read, play video games with his kids, and run. Aaron’s been married to his wife for twenty-one years and they have two daughters and a son. His teammates say, “I can always count on him to have my back. If I can’t find the answer, Aaron knows where to look!”
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Eli Meier

COO | CTO
Eli is our jack-of-all-trades. His degree is in English, and he intended to teach before he discovered a natural aptitude for computers. He combines the two in his role at Lighthouse, as he has a unique ability to explain complex technology in relatable, understandable conversation. Over more than twenty years working in IT, he’s written e-commerce programs for a university, set up an email cluster for a major league baseball team, and managed/executed hundreds of IT projects. He enjoys classic Volkswagens, cooking and barbeque, and hiking and camping. He and his wife have been married twenty-one years and have nine kids. Though he is 6’1”, he is the SHORTEST male in his entire extended family. We all feel badly for him.
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Ray Wilson

Chief Executive Officer
Ray is our CEO and he is passionate about helping businesses – both ours and our clients’ – succeed. Except for Skip, he’s probably been involved with IT longer than anyone – he was troubleshooting computers and repairing them at his school when he was seven! As an intern while attending UMHB, he was involved with IT, but really started growing when he joined our team in 2005. When he transitioned most of our clients to managed services, our MSP business was truly born, and we then grew it from five to forty people between 2006 and 2016. In that time, he was a help desk tech, business processes consultant, account manager, salesperson, sales engineer, client services manager, sales manager, and COO. If you want to get his juices flowing, challenge him to any team sport or ask him to go snow skiing. He’s been married to his high school sweetheart fourteen years and they have three high-energy boys. Oh… and both of his parents are also small business entrepreneurs.

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