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What Great IT Support Looks Like: Busting Common Myths About MSPs and Customer Service

What Great IT Support Looks Like: Busting Common Myths About MSPs and Customer Service

For professional firms in Texas, technology isn’t just a tool – it’s the backbone of modern practice. Whether you’re tracking billable hours, managing client documents, or ensuring compliance with industry regulations, your IT systems directly impact your ability to serve clients and maintain profitability. Yet many firms struggle with IT support that doesn’t align with their business needs. Let’s examine some common misconceptions about IT support and what truly matters for professional services firms.

Myth #1: Closing Tickets is the Ultimate Goal

Many MSPs operate with an IT support model that prioritizes quick ticket closure over comprehensive problem-solving. This metrics-driven approach might look good on paper, but it often leads to recurring issues that continuously disrupt professional operations.

Consider the widespread Microsoft 365 outage in July 2024 that affected businesses across the globe. This incident highlighted a crucial difference in IT support approaches. While some providers simply logged tickets and waited for Microsoft to resolve the issue, proactive MSPs helped their clients maintain operations by quickly implementing alternative communication channels and ensuring access to cached email data. The incident demonstrated that true IT support isn’t about how quickly you can close a ticket – it’s about maintaining business continuity no matter what challenges arise.

Myth #2: MSPs Are Just for Fixing Problems, Not Preventing Them

Another misconception is that MSPs are only useful when something breaks. In reality, a great MSP is proactive, working behind the scenes to ensure that your systems are secure, up-to-date, and operating at peak performance. They should perform continuous monitoring, patching, and risk assessments to stop issues before they impact your firm’s productivity.

The American Bar Association’s 2023 Legal Technology Survey reported that 29% of law firms experienced a security breach, with many incidents targeting smaller firms that typically have fewer resources for cybersecurity. This statistic underscores a crucial truth: waiting for problems to occur before addressing them is an outdated and dangerous approach.

Moreover, the recent surge in AI-powered cyber threats has made proactive IT management more critical than ever, with many phishing scams using AI-generated content to impersonate client communications. These attacks demonstrate why MSPs must be preventive partners that provide continuous monitoring, regular security updates, and ongoing staff training – not just break-fix services.

Myth #3: One Size Fits All in IT Support

Every business has unique needs, especially when it comes to IT. A law firm handling sensitive client data needs different security protocols than a retail business, while a CPA firm during tax season needs different availability guarantees than a standard 9-to-5 operation.

The idea that all businesses need the same IT support model is a myth. An MSP that provides generic solutions may not be equipped to handle specific challenges faced by law firms, CPAs, and other professional services businesses. Your MSP should customize their approach to ensure that your firm’s IT is aligned with your business goals and growth.

Furthermore, modern Professional Service firms are managing unprecedented volumes of digital data. This surge in data complexity demands more than generic IT solutions, as each profession operates under unique compliance frameworks, relies on specialized software, and follows distinct workflows that require tailored IT expertise and customized technology solutions.

What Texas SMBs should expect from their IT Support

Modern, effective IT support should align with the specific needs of professional services firms:

  1. Business Continuity Focus Professional services firms can’t afford downtime. ITIC estimates that small to medium firms lose upwards of $10,000 per hour of downtime. Effective IT support should include robust backup solutions, disaster recovery planning, and redundant systems to ensure continuous operations.
  2. Compliance and Security Integration With regulations like the Texas Privacy Protection Act and industry-specific requirements, IT support must incorporate compliance into every aspect of technology management. This includes regular security audits, data encryption, access controls, and documentation of security measures.
  3. Scalable Solutions As professional services firms in Texas grow, their IT needs evolve. Support should include strategic planning for growth, ensuring that technology investments align with long-term business objectives.
  4. Performance Optimization Beyond just keeping systems running, IT support should focus on optimizing performance. This includes ensuring fast access to client files, efficient billing systems, and smooth integration between different software platforms commonly used in professional services.
  5. Knowledge of Industry-Specific Software Professional services firms rely on specialized software. IT support should understand these applications and their unique requirements, from practice management systems to document automation tools.

The Value of True IT Partnership

The right IT support doesn’t just fix technical issues – it helps professional services firms thrive in an increasingly digital world. When evaluating IT support, look for providers who understand your industry’s specific challenges and regulations, prioritize proactive solutions over quick fixes, and measure success by your business outcomes rather than ticket closure rates.

At Lighthouse IT, we truly understand the unique challenges that professional service firms in Texas face. We believe that great IT support isn’t just about fixing problems—it’s about building a relationship based on trust and delivering value. We provide proactive, tailored solutions that keep your business running smoothly and securely.

If you’re ready to experience what real technology partnership looks like, schedule a consultation today to discuss your firm’s specific needs and goals.

Adam Headshot

Adam

Help Desk

Adam was in the Navy before he joined our team in 2015. He is cool under pressure and a calming influence on the help desk. Perhaps this is because, after staring down Somali pirates off the coast of Africa, printer and email problems don’t seem so intimidating! Adam likes to shoot things (not people – thought we should make that clear), play Xbox, and of course, shoot things on Xbox! A husband of fourteen years with two children, he has been all over the world and still calls Central Texas his home. His teammates say, “Adam has an incredible memory when it comes to our clients. He remembers names, Internet settings, applications and printers!”
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Tyler

Projects Team Lead
Tyler cut his technological teeth through four years both in part-time work and in working with one of our telephony partners. Tyler loves working and learning, and has built a larger network at his home than 90% of our clients have in their businesses! He is thoughtful with his own money, preferring to buy a home and drive an old truck rather than pay rent and car payments. His hobbies of woodworking and gardening dovetail nicely with home ownership! He’s been known to play a bit of electric guitar, he enjoys 3D modeling and printing, and drives a gray Mustang GT that he’s modded as completely as his computers! Several of our team were in the wedding party when he got married!
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Aaron Johnstone

Help Desk Manager
With more patience than Job and more experience than most people in IT today, Aaron is the go-to guy for challenging problems. He directs our team both in the maintenance and help-desk functions. Aaron has been in IT for over twenty years and has played nearly every role possible EXCEPT, he reminds us, Sales. We can test almost every system in our client base on Aaron’s home network because it’s extensive and complex. When he isn’t tinkering with computers, he loves to read, play video games with his kids, and run. Aaron’s been married to his wife for twenty-one years and they have two daughters and a son. His teammates say, “I can always count on him to have my back. If I can’t find the answer, Aaron knows where to look!”
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Eli Meier

COO | CTO
Eli is our jack-of-all-trades. His degree is in English, and he intended to teach before he discovered a natural aptitude for computers. He combines the two in his role at Lighthouse, as he has a unique ability to explain complex technology in relatable, understandable conversation. Over more than twenty years working in IT, he’s written e-commerce programs for a university, set up an email cluster for a major league baseball team, and managed/executed hundreds of IT projects. He enjoys classic Volkswagens, cooking and barbeque, and hiking and camping. He and his wife have been married twenty-one years and have nine kids. Though he is 6’1”, he is the SHORTEST male in his entire extended family. We all feel badly for him.
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Ray Wilson

Chief Executive Officer
Ray is our CEO and he is passionate about helping businesses – both ours and our clients’ – succeed. Except for Skip, he’s probably been involved with IT longer than anyone – he was troubleshooting computers and repairing them at his school when he was seven! As an intern while attending UMHB, he was involved with IT, but really started growing when he joined our team in 2005. When he transitioned most of our clients to managed services, our MSP business was truly born, and we then grew it from five to forty people between 2006 and 2016. In that time, he was a help desk tech, business processes consultant, account manager, salesperson, sales engineer, client services manager, sales manager, and COO. If you want to get his juices flowing, challenge him to any team sport or ask him to go snow skiing. He’s been married to his high school sweetheart fourteen years and they have three high-energy boys. Oh… and both of his parents are also small business entrepreneurs.

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